Ad Quest

WE ARE LIVE ON KICKSTARTER!

We've launched our Kickstarter with a goal of $16,000.00 and we'd love your support. If you love advertising and you love self deprecating board games, you'll love Ad Quest!


Want to know when we launch? Join our mailing list and we'll keep you updated. We also promise not to bombard you with annoying, pointless, desperate updates. Just the essentials.

Name
Name

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Wait, what is this?

 
 

WHAT

A Kickstarter for a board game about advertsing

 

WHO

Michael Camarra & Adam Samara

 

WHEN

9.4.2018

 
 

AdQuest is a game about advertising creatives. You know, the people who come up with those ads you see on TV, on billboards, and in your social media feed.

And boy, is it real.

Like painfully, wonderfully, cry-yourself-to-sleep-ily real.

This isn’t about slogans or jingles. This is about the gauntlet creatives face in getting an ad from the idea stages to the finished product. It’s navigating account teams, clients, creative directors, and focus groups. It’s strategic blackmail, backstabbing and collusion. It’s working 70 hour weeks only to get rebriefed and start from the beginning.

And sure, the player with the best ads wins. But it’s really about the journey. The arduous, frustrating, and occasionally rewarding journey.

 

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How does it work?

 
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In Ad Quest, you are the advertising creatives. Your goal is to make it from Briefing to Book Piece and put together the best overall Portfolio. To get there, you'll power through each phase of the advertising process: Concepting, Client Reviews, Testing, Production, and Post-Production. 

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Along the way, you'll encounter the kind of advertising situations that play out on a daily basis, from client feedback to rogue directors. You’ll be pestered with menial tasks like deck building and timesheets. Sometimes, you'll catch a break and actually make progress. Sometimes.

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Wild cards give you a chance to make moves. They're the big, career-altering scenarios that it takes to get ahead. This is your secret weapon.

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When you finally make it to the Book Piece, you'll roll to determine its value. The best portfolio wins, if there is such a thing in advertising.

 

 

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Who are we?

 Michael Camarra, Art Director    P     ortfolio

Michael Camarra, Art Director
Portfolio

 Adam Samara, Copywriter   Portfolio     

Adam Samara, Copywriter
Portfolio

 

We’re a creative team with a combined 20 years in advertising, working on everything from big brand campaigns to the scraps that even an intern wouldn’t touch.

We’ve worked on TV, digital, social, outdoor, content and even radio.

We’ve won clients, lost clients, won awards and “gone freelance.”

There isn’t much we haven’t seen, and everything we have is in this game.